By Amy O’Donnell, FrontlineSMS
Reflections on the development of FrontlineSMS:Radio in a post originally published by MediaShift Idea Lab. Read and extract of the post below, and check it out in full here on the MediaShift Idea Lab website.
“Almost everyone who has listened to the radio within the last few years has heard a DJ call for the audience to send in a text message — whether to request the next song, respond to the latest news or to comment on the needs of their communities. Media outlets everywhere are using SMS to engage audiences in innovative and creative ways, especially as they are increasingly reliant on audiences to be their eyes and ears. The combination of broadcast and interactive, text-driven response is being used to affect a wide range of reporting and audience engagement practices.
FrontlineSMS, which allows people to set up a hub for text messaging to inform and engage rural communities, is in the final stages of pilot testing a version of our software that’s customized to meet the needs of radio broadcasters. The FrontlineSMS:Radio project, which serves as the foundation of our Knight News Challenge project, has given us insight into both the priorities and challenges facing community radio stations in low-resource communities.”
To read more visit MediaShift Idea Lab’s blog here.