Frontline turned 10 years old over last week! As we recover from all the Halloween candy and birthday cake in Nairobi, I wanted to take a moment and tell you a little bit about what has changed at Frontline, and what hasn’t. Over the last decade, we’ve changed leadership, structure, and product – but what hasn’t changed is our values. Here are 5 of our favorites:
Today Frontline turns 10 years old! And we've come a long way. Frontline started as a way to make communication easier, using SMS as a way to reach everyone quickly and efficiently. We were founded on the idea that increasing access + efficiency = impact, and that's what we've done ever since. Frontline's most powerful stories come from meaningful, two-way engagement that's owned and controlled by the user.
90% of all SMS are read within 3 minutes of being received. In the last few days of a campaign, getting your message seen by the right people is key. What can you do to make sure the people who are going to support you show up to the polling station on the day?
More than 95% of the world’s population uses radio, making it the most popular communication technology in the world. Radio stations and DJs have also been some of Frontline’s earliest and most inspirational users, taking on climate change advocacy, coordinating responses during emergencies, amplifying voices for peace during conflict, and bringing communities together.
Here at Frontline, we recognize that each user has specific needs, operating on a wide variety of platforms. That’s why, over the last decade, we’ve tried to makeFrontline as configurable as possible to meet these needs, wherever you are. With our new APIs, you can push messages and information in and out of FrontlineCloud – letting you keep data where it’s most useful to you. To get things started, we’ve preconfigured an integration into one of our favourite digital campaigning and management platforms, Nationbuilder. You can use Nationbuilder and Frontline together to RSVP to events and to update contact records inside your nation.
Last month our friends at the iHub celebrated their 5th anniversary (happy birthday!) with a fittingly grand celebration in the Nairobi Arboretum. The tech conscious of Nairobi, from senior organizations to aspiring developers came along and a great day it was.
Nothing is free. Whether it's our time or money or attention or data, every interaction that we have with the world around us costs something. There are very few markets where that idea is more central and often misunderstood than in mobile messaging.
At Frontline, we believe that partnership and collaboration best help us drive positive social change. Today I’m delighted to share how our partnership with SocialCoding4Good, an initiative of Benetech, has resulted in great improvement to the FrontlineSMS contact search and selection capability, using our newly released Multi Selector tool. See the demo of the multi selector to see how it works.