Announcing the “Mobile Message”

Over the past year or so, it’s become increasingly clear to us that we need to take the “mobile message” out of its technology silo and make it more available – and accessible – to a wider audience. This was the thinking behind our regular series on PC World, and is the thinking behind a new series we’re launching today in collaboration with National... Read More

A glimpse into social mobile's long tail

Although I’ve only been writing about the social mobile long tail for a couple of years, the thinking behind it has developed over a fifteen year period where, working on and off in a number of African countries, I’ve witnessed at first hand the incredible contribution that some of the smallest and under-resourced NGOs make in solving some of the most pressing social... Read More