Over the past year or so, it's become increasingly clear to us that we need to take the "mobile message" out of its technology silo and make it more available - and accessible - to a wider audience. This was the thinking behind our regular series on PC World, and is the thinking behind a new series we're launching today in collaboration with National Geographic.
The "Mobile Message" is aimed at a broad audience, but most importantly people who would never likely visit a mobile-specific site. Recent talks at Communicate - aimed at conservationists - and Nat Geo Live! - aimed at the general public - have convinced us even more that we need to stop just talking among ourselves and take the message out to more mainstream, broader audiences.
According to the first "Mobile Message" posted today:
"Over the next few months we will delve into the human stories behind the growth of mobile technology in the developing world. We'll take a closer look at the background and thinking behind FrontlineSMS, and hear from a number of users applying it to very real social and environmental problems in their communities. We will also hear thoughts and insights from other key mobile innovators in the field, from anthropologists to technologists to local innovators."
You can read the rest of the introductory post on the National Geographic website here.