em>By Lisa LaRochelle, FrontlineSMS Project Assistant FrontlineSMS is being used for social change in many different ways across the world. Common use case examples include election monitoring, provision of health information, and agricultural support – these kinds of use cases have direct positive impact on people’s lives. Yet here at FrontlineSMS we have seen increasing numbers using FrontlineSMS for organisational management, which has indirect benefits for people which are
far harder to measure and demonstrate; helping organisations to work more efficiently, communicate more easily with their staff, and move information around more swiftly. Examples include using FrontlineSMS for monitoring and evaluation, data collection, and internal communication. It is this latter kind of FrontlineSMS use case that we recently discussed with Sanjay Rane, Information Management Officer at the United Nations Office for Coordination of Humanitarian Affairs (OCHA) in Kenya.
Mobile phone penetration is high in Kenya, and the UN OCHA staff members that Sanjay works with all have their own mobile phones. The convenience and accessibility of SMS appealed to the team, and FrontlineSMS is a low-overhead way of managing text messages to and from groups. “For the last couple of months we have been using FrontlineSMS as an in-house communication tool,” Sanjay explains “and it has certainly helped foster better information sharing among the OCHA Kenya team.”
SMS offers an immediacy and intimacy that can be seen as unique from other methods of communication. People always have their mobiles close to them, and generally read messages quickly. This has certainly shown to be the case in OCHA’s experience. They have found that using SMS helped them to reach staff, especially during an emergency occurring in off hours, when most of the staff do not check their emails. OCHA Kenya can use the tool to send out urgent updates to the team.
One of the major benefits of using FrontlineSMS is the ability to manage SMS more easily than using a simple phone handset. When trying to send out messages using a handset, Sanjay found it difficult and time consuming to add and delete people’s contact information, send messages to multiple contacts at the same time, and maintain groups of contacts. FrontlineSMS offers a simpler solution: the ability to sort contacts into groups so that, for example, an emergency alert text can be sent out to a large group of staff at once. It is also possible to set up key words and automatic replies with FrontlineSMS, so the system can automatically send people important advice and information.
The OCHA Kenya team had such success with their experience that they decided to implement FrontlineSMS to facilitate communication with a larger group of humanitarian partners in Kenya, as a preparedness tool for the referendum in 2010. They are now exploring the possibility of using SMS to help coordinate with agencies responding to the current East Africa drought. This is an indication that FrontlineSMS is enabling improved communications management in a way that was otherwise not possible.
It was the capacity to manage data in combination with the popularity and simplicity of SMS which led Sanjay to FrontlineSMS. “At OCHA Kenya, using SMS for internal communication is very popular, as it is a familiar communications tool. We have found it really valuable to use SMS for communicating with colleagues on important humanitarian developments in Kenya,” Rane says. Organisational management, although behind the scenes, can provide huge social benefits by enabling those working for NGOs and INGOs to communicate more effectively and do their challenging jobs more efficiently