Participant providing her SMS invitation to a study (Photo credit: Kelly Ranck)

Participant providing her SMS invitation to a study (Photo credit: Kelly Ranck)

HOW Frontline cut 16 hours of work down to 30 minutes a week

 

Before Frontline, The Busara Center was manually contacting 150-200 people every day to send invitations and appointment reminders, which is a strain on anyone's resources. With Frontline, Busara logged in and sent mass messages, using the most powerful communication tool among their network: SMS.

Direct benefits included savings on airtime, staff time and wages. Busier went from employing 2 FO's for 8 hours per day just to communicate to participants to 1 FO spending just 30 minutes a day. Additionally, the flexibility SMS offered let them easily customize messages to include different transportation reimbursement amounts for each participant.