The International Organisation for Migration, an intergovernmental organisation working to support people to return to their homes after being displaced by disaster of conflict, have been using FrontlineSMS in Pakistan for some months. Below, the twenty-eighth FrontlineSMS guest post is an operational update from Maria Ahmed and Isabel Leigh, in the Mass Communication Team.
October 15th is Global Handwashing Day, and in Pakistan, the IOM have been sending messages about hygiene and sanitation as part of their response to the devastating floods that hit Pakistan in recent months, affecting approximately 20 million people according to the UN's Office for the Coordination of Humanitarian Aid (OCHA).
IOM are leading the communication response on behalf of the UN 'Cluster System' of humanitarian responders, and have developed over 50 Public Service Announcements (PSAs) in Pashto, Sindhi and Punjabi on topics including prevention of diarrohea and malaria, water purification methods, mother and child health during the fasting month of Ramadan, child protection issues, treating snake bites, setting up durable shelters and fire safety in camps.
IOM first started using FrontlineSMS in the North in 2009, to mirror humanitarian messages sent out using radio broadcasts with informational texts. People in Northern Pakistan, nearly 3 million of whom were displaced by conflict in 2009, use cell phones extensively amongst family members, often texting in Urdu ( the national language) using the English script. Using FrontlineSMS has saved IOM over $15,000 compared to the costs they would have paid to develop an organised, mass texting system using a commercial supplier. Supported by Zong, the Pakistani subsidiary of China Mobile, IOM is sending free, bulk, informational messages to affectees and humanitarian workers across Pakistan to enhance informational outreach.
In the South, people are used to using mobiles for voice calls, but send far fewer text messages. So IOM are partnering with Zong, who have donated a million free phone calls through 100 cell phones to IOM to enable a free phone service for flood victims to get vital information, seek help and access relief services offered by the Government and aid agencies. IOM hope to continue to expand the service to reach more handsets in Sindh, Punjab and KP, and from January onwards, in Balochistan, Gilgit Baltistan and Pakistan Administered Kashmir.