Building on the core FrontlineSMS platform, FrontlineSMS:Radio will optimise the software for community radio stations, helping them to interact dynamically with their listening audiences. An increasing number of stations across the world are already using FrontlineSMS to receive and manage messages on issues such as health, politics and the environment, allowing them to wave ‘hello’ to two-way radio ~/. Now, FrontlineSMS:Radio’s targeted pilots will run alongside research conducted by Cambridge University, allowing us to understand the impact of interaction. Amy O’Donnell has recently joined the FrontlineSMS team and is leading the FrontlineSMS:Radio project. Here she shares her ideas about the power of coupling SMS with radio and her expectations for the project.
“When I spent some time in Mchinji in Malawi, I had to walk for an hour from the village to the boma (town) and pay 200 Kwatcha only to spend an hour clicking ‘refresh’ on a dial up internet connection. In contrast, my telephone signal was mostly fine and alongside the eggs, bread and bottles of pop I could always buy Celltel credit at the small village shop. Most people I met had a mobile and it wasn’t email which people swapped on their business card, but their phone number.
This is exactly why I’m so interested in how common sense technology which utilises existing tools and structures can offer appropriate and simple solutions. With over 5 billion global mobile phone connections and a mobile phone penetration rate of 52% across Africa (Source Wireless Intelligence) , the tools are already in peoples’ hands. FrontlineSMS helps people to manage and organise text messages in their own projects to facilitate communication and interaction with their communities.
Meanwhile, 90% of African households own a radio, and the medium is widely accessible. With an explosion of wind-up radios which negate the need for electricity, farmers can listen while they are in the field, meanwhile drivers can tune into in-car radios. Barriers of illiteracy are mitigated as people don’t need to read significant amounts of text to understand key messages. FrontlineSMS is being used in the context of radio beyond Africa, in countries including Mongolia, Uruguay, Indonesia, Cambodia and Australia.
It is exciting to see how FrontlineSMS:Radio will be used and I can’t wait to see its potential develop. Our new website will become a central place for community radio stations to meet and share experiences and resources, particularly regarding the interaction with audiences. For the most recent information, check out our new website – http://radio.frontlinesms.com - where you can read blog posts and quotes, see a user map and learn more about the status of the software."
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FrontlineSMS:Radio. Giving Radio Listeners a Voice. ~/