Airtime is an awesome piece of software, built by Sourcefabric, which lets radio stations take control of programming via the web. It includes a simple scheduling calendar, smart playlists and automated playout. To mark World Radio Day 2013, FrontlineSMS:Radio's Amy O'Donnell wrote a post for Sourcefabric's blog on how this scheduling tool can be complemented by channels including SMS to help to make radio interactive. A snippet of the post is republished below, or you can read the original post in full here.
Amy O’Donnell, Radio Project Manager at FrontlineSMS:Radio recently spoke to Alessandra Bajec from the European Journalism Centre Magazine about the way FrontlineSMS is used to facilitate dynamic conversations between radio stations and their listeners in Africa and beyond. By enabling the powerful combination of radio broadcasting with SMS, FrontlineSMS:Radio is empowering and engaging communities across the globe. Republished here with permission or you can read the original post here. By Alessandra Bajec
Q. How has FrontlineSMS technology influenced African media?
Exponential growth in use of mobile technology has meant that many African media outlets are interested in using this technology effectively. By downloading FrontlineSMS and plugging in a mobile phone or GSM modem to a computer, people can use SMS in more sophisticated and professional ways.
We are moving from having contributions fed via SMS into an individual’s phone to a more open way of integrating SMS into content. We’re also supporting citizen journalists with tools for digital news gathering.
In Zambia, for example, Breeze FM radio uses FrontlineSMS to communicate with journalists. After gathering news tips received from the general public, the radio station organizes the evidence, sends SMS to journalists who may be out in the field, encouraging them to verify the facts and report.
Q. What is innovative about the FrontlineSMS software plugin?
With Version 2 recently released, FrontlineSMS has a user-friendly interface making it easier to manage larger volumes of messages, and to customize the software to better meet user needs. Pending messages can be sorted in a more timely fashion.
The team at Better FM, a radio station in Fort Portal, Uganda, were the most recent testers to install FrontlineSMS:Radio as part of the ongoing trial. Florence Brisset-Foucault, a researcher for the Centre of Governance and Human Rights (CGHR) at Cambridge University in the UK, is currently in Uganda, and helped with the installation, saying “I'm excited to report that it is running perfectly!” Here, Florence shares some updates from the station and the way they engage MPs in dialogues with listeners about public service delivery. By Dr Florence Brisset-Foucault
Better FM was created in 2008. Despite the fact it's a relatively new station here at Fort Portal, it seems very successful in terms of audience and reach. It has a high degree of response from local politicians, who are keen to engage with local citizens and hear their feedback. Honourable Alex Ruhunda, Member of Parliament for Fort Portal Municipality, District councillors and Tooro Kingdom officials regularly frequent the studios. Better FM has several programmes which focus on ensuring more transparency and accountability on public service delivery, especially concerning procurements and the building of infrastructure, particularly road, electricity and water.
One programme is called 'Know your leaders' which offers an opportunity for listeners to interact with their community’s decision makers. Another is called the ‘Listeners’ Forum’ and is sponsored by a local organisation called Tooro Development Network who specialize in empowering grass root organizations with ICTs and promoting transparency. Both shows are hosted by Better FM presenter Wilfred Mukonyezi, and have a heavy emphasis on being interactive with the community. Wilfred takes around 10 calls during each show and usually receives around 50 SMS, some of which are read on air.
For the past two weeks the station had a technical problem with their internet provider meaning they were not able to receive text messages. On 19th April, we installed FrontlineSMS:Radio – which does not rely on internet connection - on the studio's computer, and Wilfred was really excited.
We played with the software for an hour in order to get more familiar with it; sending text messages and testing functionality by creating imaginary polls. Wilfred immediately created "shows" for all his colleagues, a functionality in FrontlineSMS:Radio which allowed him to set up a space for each presenter to manage SMS relevant to them within the same system. After two weeks without SMS, Wilfred is glad he won't have to depend on the internet to receive messages any more. He said "All my workmates will enjoy this software! It's cheaper, it's easier, and [unlike relying on an internet connection] it doesn't give me a headache!"
To find out more about FrontlineSMS:Radio click here
To find out more about the research of Cambridge Centre for Governance and Human Rights click here. Find out about the Africa's Voices project as part of CGHR research on their website or join the conversation on Facebook
To read a recent update on the trial and research in Uganda and Zambia click here