90% of all SMS are read within 3 minutes of being received. In the last few days of a campaign, getting your message seen by the right people is key. What can you do to make sure the people who are going to support you show up to the polling station on the day?
FrontlineSMS has been featured in an article from Fast Company's co.Exist blog, which covers how Al Jazeera's "Uganda Speaks" campaign is making innovative use of communications technologies, including FrontlineSMS. You can find a short extract of the article below, and the full article can be found here.
The groundswell of focus on Uganda and Joseph Kony continues today with the launch of Uganda Speaks, an ambitious project from Al Jazeera that will allow ordinary Ugandans to post text messages - via local SMS numbers - to let the world know what their country is really like (instead of just the #kony2012 version).
Hundreds of users, most of them Ugandans with Internet access, have already posted tweets with the #ugandaspeaks hashtag. Most of these criticize the worldwide response to the Kony 2012 video, which many of the Ugandans (and worldwide observers) claim grossly simplifies a complicated war. Al Jazeera’s Riyaad Minty told Co.Exist that “we launched Uganda Speaks to get responses from people across Uganda via text message, email, Twitter, and Facebook. The idea is to have ordinary Ugandans talk about the [Kony 2012] video in their own voice, as this has largely been missing from the conversation.”
Al Jazeera began working on Uganda Speaks on March 5--two days after the Kony 2012 video first went online. The project is using two pieces of technology for the backend: FrontlineSMS for the SMS-to-Twitter conversion, and Ushahidi to visualize and map data. The station’s The Stream program solicited a video Kony 2012 response from Ugandan journalist Rosebell Kagumire of Channel 16 as well.